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There is a long held view of the traditional family GP widely trusted within the community, always on hand to dish out advice. But new research reveals that dentists are winning the race for trust, as 88 per cent of people surveyed in a new poll3 confirmed that they have a very high degree of trust in their dentist, even greater than in their doctor. The poll, conducted by Bray Leino, also revealed twice as many people (19.7 per cent) value their relationship with their dentist over their doctor (9.9 per cent). The level of trust is reflected in the amount of people following advice from their dentist, with more than three in four people (76.4 per cent) deciding how often they went for a check-up based on when their dentist recommended.