When we start working with a practice, we collect a lot of information about the owner, practice, and the position. Some details are quantitative, but many crucial points are open for interpretation. Most practice owners tell us they need an experienced dentist for their position. In most cases, that is the best option. In fact, [...] ... [Read article]Dec 8, 2013 03:55 PM
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One of the reasons for why most dentists lack confidence in their dental websites is because they treat their website as nothing more than a mere accessory. There was one dentist who remarked after being asked why he had a dental website that it was only because the competing practice had one. Another dentist answered that she wanted her practice to have online visibility. The only problem is that her dental website isn’t search engine optimized and she doesn’t recall ever getting leads from it. If your website marketing campaign isn’t showing any real results, then why even bother having one? The true sign of a good dental website is the power to convert visitors into paying patients. If your dental site lacks that, here are some ways that you can give your website that much needed lift:
Dental insurance maximums should always be considered when figuring patient co-pay amounts, but this is especially true at this time of the year. Patients may have used dental insurance benefits outside of your office so the best practice is to check directly with their insurance company to find out how much of their maximum benefit [...] ... [Read article]Nov 14, 2013 01:02 PM
If you want your dental practice to be found online by potential patients, you need a website. Who should you call, a dental consultant? Perhaps an advertising agency? Do you need a dental marketing company? The answer is, any of these three could assist you. There are pros and cons to each. A dental consultant [...] ... [Read article]Nov 13, 2013 01:05 PM
So you have done well in college and were accepted into dental school. During this time you have realized that you have a special talent and interest in working with kids. You apply and are accepted into a pediatric residency and spend a couple of more years earning your pediatric dental certification. Finally, after many [...] ... [Read article]Nov 4, 2013 11:48 AM