The Borg, that curious species from Star Trek, have more to do with dental marketing than you may think. The Borg have a collective mind, and so do many business people, particularly when it comes to marketing. In business, we tend to fall into the same patterns, year after year. We do what our colleagues do. Yellow pages advertising is a prime example. You’ve always done it, so you should continue to do it, right? Other dentists still run ads in the phone book, so you should, too, right? Not necessarily. That is thinking like the Borg, and it won’t set you apart from other dentists or give you an advantage.
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http://moderndentalmarketin...advertising-good-for-dentists/
If you want to have a successful online marketing campaign for your dental practice, then it’s time for you to realize and understand the value of excellent content. Information is currently considered as the currency of the world, specifically the World Wide Web. Essentially, people surf the Internet because they have questions that need answers. [...] ... [Read article]
Jun 2, 2013 04:05 PMEver seen a hot model on the cover of a magazine? Of course you have. The seductive pose, the trendy outfit (or part of it) and often, a dazzling smile. Have you stopped to think why that model, male or female, has beautiful white teeth? Because it’s attractive and it sells. Granted most of us [...] ... [Read article]
Jun 1, 2013 04:13 PMShe has been edentulous at the maxillary arch for about 3 years while the latest extractions at the mandibular arch had been made about 6 months before the clinical examination. The patient presented with good general health and oral hygiene. She wore two removable complete dentures unsatisfactory for both function and esthetics. ... [Read article]
May 12, 2013 07:14 PMSuccessful endodontic treatment in the general dentist’s office is based upon proper case selection Proper case selection will allow endodontics to be a profitable, enjoyable procedure and provide a valuable service to your patients that will build your practice. ... [Read article]
Apr 18, 2013 07:07 PM
