When we start working with a practice, we collect a lot of information about the owner, practice, and the position. Some details are quantitative, but many crucial points are open for interpretation. Most practice owners tell us they need an experienced dentist for their position. In most cases, that is the best option. In fact, [...] ... [Read article]Dec 8, 2013 03:55 PM
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The Borg, that curious species from Star Trek, have more to do with dental marketing than you may think. The Borg have a collective mind, and so do many business people, particularly when it comes to marketing. In business, we tend to fall into the same patterns, year after year. We do what our colleagues do. Yellow pages advertising is a prime example. You’ve always done it, so you should continue to do it, right? Other dentists still run ads in the phone book, so you should, too, right? Not necessarily. That is thinking like the Borg, and it won’t set you apart from other dentists or give you an advantage.
Dental insurance maximums should always be considered when figuring patient co-pay amounts, but this is especially true at this time of the year. Patients may have used dental insurance benefits outside of your office so the best practice is to check directly with their insurance company to find out how much of their maximum benefit [...] ... [Read article]Nov 14, 2013 01:02 PM
If you want your dental practice to be found online by potential patients, you need a website. Who should you call, a dental consultant? Perhaps an advertising agency? Do you need a dental marketing company? The answer is, any of these three could assist you. There are pros and cons to each. A dental consultant [...] ... [Read article]Nov 13, 2013 01:05 PM
So you have done well in college and were accepted into dental school. During this time you have realized that you have a special talent and interest in working with kids. You apply and are accepted into a pediatric residency and spend a couple of more years earning your pediatric dental certification. Finally, after many [...] ... [Read article]Nov 4, 2013 11:48 AM