When we start working with a practice, we collect a lot of information about the owner, practice, and the position. Some details are quantitative, but many crucial points are open for interpretation. Most practice owners tell us they need an experienced dentist for their position. In most cases, that is the best option. In fact, [...] ... [Read article]Dec 8, 2013 03:55 PM
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Newsletter marketing may seem easy, but many dental practices don’t achieve the success they seek in terms of new and repeat patients. I have been helping dentists successfully market their practices with newsletters for decades. Here are six newsletter marketing tips to help your newsletter marketing program be as successful as possible: For newsletters to be effective, they must be used consistently. If your newsletters are high quality and feature useful content, your readers will become accustomed to receiving them. They’ll even look for them. Building this loyalty takes time, but it’s worth it. It’s critical for dental practices like yours to stay in front of your readers—whether they be patients or referring dentists—and remind them of the services you provide.
Dental insurance maximums should always be considered when figuring patient co-pay amounts, but this is especially true at this time of the year. Patients may have used dental insurance benefits outside of your office so the best practice is to check directly with their insurance company to find out how much of their maximum benefit [...] ... [Read article]Nov 14, 2013 01:02 PM
If you want your dental practice to be found online by potential patients, you need a website. Who should you call, a dental consultant? Perhaps an advertising agency? Do you need a dental marketing company? The answer is, any of these three could assist you. There are pros and cons to each. A dental consultant [...] ... [Read article]Nov 13, 2013 01:05 PM
So you have done well in college and were accepted into dental school. During this time you have realized that you have a special talent and interest in working with kids. You apply and are accepted into a pediatric residency and spend a couple of more years earning your pediatric dental certification. Finally, after many [...] ... [Read article]Nov 4, 2013 11:48 AM