When we start working with a practice, we collect a lot of information about the owner, practice, and the position. Some details are quantitative, but many crucial points are open for interpretation. Most practice owners tell us they need an experienced dentist for their position. In most cases, that is the best option. In fact, [...] ... [Read article]Dec 8, 2013 03:55 PM
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Social media is an invaluable tool for promoting your dental practice to people in your local area. The difficulty lies in targeting the right audience. Hyperlocal social media marketing is a highly effective way of gaining local exposure online. Let’s take a look at how to make best use of social media platforms to locally promote your practice. As a tech-savvy dentist, you probably already have a page for your business on Facebook, but are you using this powerful social media platform effectively to increase your local base of potential clients? To get more exposure for your practice’s page, you can run Facebook ads that only appear to people in your local area. Encourage your patients to like your Facebook page: this action causes your page to be displayed to everyone in their networks, effectively recommending your dental practice to a huge number of local people.
Dental insurance maximums should always be considered when figuring patient co-pay amounts, but this is especially true at this time of the year. Patients may have used dental insurance benefits outside of your office so the best practice is to check directly with their insurance company to find out how much of their maximum benefit [...] ... [Read article]Nov 14, 2013 01:02 PM
If you want your dental practice to be found online by potential patients, you need a website. Who should you call, a dental consultant? Perhaps an advertising agency? Do you need a dental marketing company? The answer is, any of these three could assist you. There are pros and cons to each. A dental consultant [...] ... [Read article]Nov 13, 2013 01:05 PM
So you have done well in college and were accepted into dental school. During this time you have realized that you have a special talent and interest in working with kids. You apply and are accepted into a pediatric residency and spend a couple of more years earning your pediatric dental certification. Finally, after many [...] ... [Read article]Nov 4, 2013 11:48 AM