When we start working with a practice, we collect a lot of information about the owner, practice, and the position. Some details are quantitative, but many crucial points are open for interpretation. Most practice owners tell us they need an experienced dentist for their position. In most cases, that is the best option. In fact, [...] ... [Read article]Dec 8, 2013 03:55 PM
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Recently, it appears that Facebook has been showing business page posts less and less in the news feeds of people who have “liked” that page. Facebook uses an algorithm called EdgeRank to decide on which business page posts to include in a person’s news feed. This algorithm takes into account how much that person has interacted with the Page in the past through “likes,” “shares,” clicks and comments. EdgeRank is used to deliver the stories Facebook thinks will be most relevant to its users. In theory, the more a user interacts with a page, the more likely that page’s updates will continue to appear in that user’s news feed. Facebook users can indicate that they want a business’ posts to appear in their news feed by visiting the business’ Facebook page and hovering over the “Liked” button. A box will appear where they can choose “Show in News feed” to make it more likely (but not guarantee) that business’ posts will appear in the user’s news feed.
Dental insurance maximums should always be considered when figuring patient co-pay amounts, but this is especially true at this time of the year. Patients may have used dental insurance benefits outside of your office so the best practice is to check directly with their insurance company to find out how much of their maximum benefit [...] ... [Read article]Nov 14, 2013 01:02 PM
If you want your dental practice to be found online by potential patients, you need a website. Who should you call, a dental consultant? Perhaps an advertising agency? Do you need a dental marketing company? The answer is, any of these three could assist you. There are pros and cons to each. A dental consultant [...] ... [Read article]Nov 13, 2013 01:05 PM
So you have done well in college and were accepted into dental school. During this time you have realized that you have a special talent and interest in working with kids. You apply and are accepted into a pediatric residency and spend a couple of more years earning your pediatric dental certification. Finally, after many [...] ... [Read article]Nov 4, 2013 11:48 AM