Posted at Jun 27, 2012 by
JG
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Recently, it appears that Facebook has been showing business page posts less and less in the news feeds of people who have “liked” that page. Facebook uses an algorithm called EdgeRank to decide on which business page posts to include in a person’s news feed. This algorithm takes into account how much that person has interacted with the Page in the past through “likes,” “shares,” clicks and comments. EdgeRank is used to deliver the stories Facebook thinks will be most relevant to its users. In theory, the more a user interacts with a page, the more likely that page’s updates will continue to appear in that user’s news feed. Facebook users can indicate that they want a business’ posts to appear in their news feed by visiting the business’ Facebook page and hovering over the “Liked” button. A box will appear where they can choose “Show in News feed” to make it more likely (but not guarantee) that business’ posts will appear in the user’s news feed.
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