You want a smile that dazzles. That entices. A smile that gleams, that lights up your face and the room. And you can get it. Teeth whitening may be the only thing standing between you and that bright, white smile you desire. Luckily, there are plenty of options available today.

When you’re operating a business which is based on a specific locality, you do not necessarily have to dominate the search engines in order for you to reach your target market. This is because although your website tops the organic search results pages, people from China are not interested in availing of your services if [...]

This 13 yr old young lady had some trauma to #8 during a softball game. As you can imagine, the discoloration is of significant concern to the patient. At the time of the exam, tooth #8 is non-responsive to thermal testing, normal to probing and mildly percussion sensitive. DX: Necrotic w/ SAP. RCT recommended with [...]

Yes we have leaned too far in that direction and extracted too many periodontally questionable or marginal teeth when we could have maintained them. We now have LANAP that can reverse periodontal disease. Even though it has been in the literature over 14 years and has FDA clearence to reverse the # 1 cause of [...]

You can’t send an e-newsletter campaign without email addresses! If you subscribe to Demandforce, Smile Reminder, or another patient communication tool, you probably have a list of patient email addresses. Dental offices without a patient email list should start asking for email addresses today. Some patients may not want to provide you with their email [...]

The dental industry is as beholden to this premise as any other consumer service. As a recruiter, I see this in action as I counsel dentists considering their job options. Oftentimes, the supply of doctors in an area is too great and the best decision is to relocate to an area with more demand. For [...]

An interesting article ran in the MyView Section of the American Dental Association titled “A time to be thankful for all that we have,” written by Richard A. Mufson, D.D.S., and published November 7, 2011. http://www.ada.org/6541.aspx In the article Dr. Mufson discusses how he will typically ask other dentists the standard question of “how are [...]

Remember that oath we took at graduation? I remember that oath. I swore, along with my classmates, that I would carry out the very best dental care to any and all patients who sat in my operatory chair; regardless of gender, race, or socioeconomic status, I promised to give everyone the best treatment I could. [...]

Just this morning, I read three articles about online ads. They seem to be a popular subject right now, and for good reasons. Have you visited a website with so many advertisements that you can’t find the text that drew you to the site? Sometimes the text is broken up into one or two paragraphs [...]

It’s an often-forgotten fact that the mouth is connected to the rest of the body. When this simple little truth is forgotten, it skips your attention that it’s part of the whole I-need-to-breathe airway system, this is where each and every bite of your food enters. You use it to smile, to laugh, to speak [...]